Press

Ben Kruger, Chief Marketing Officer of Event Tickets Center, was featured in a TV segment with Boston25 News entitled, “Ticket Scams: An expert reveals how to avoid con artists ahead of World Cup.” In the segment, Ben shares tips on how fans can safely buy World Cup tickets and when to buy them for the best possible deals and World Cup experiences.

Jordon McClendon, Director of Product Experience, and Event Tickets Center (ETC) were featured in a CX Today article entitled, “How Secondary Ticket Platforms Are Rebuilding Customer Trust in 2026.” In this article, Jordon provides his expertise on the customer experience in buying event tickets from secondary marketplaces, and how the company helps address and get ahead of common customer frustrations.

Ben Kruger, Chief Marketing Officer of Event Tickets Center (ETC), was featured on Call Your Publicist, in an episode entitled “How to Make Your Brand Impossible to Ignore with Ben Kruger.” In the episode, Ben covers topics like successful brand marketing in competitive spaces, how ETC continues to build customer trust, proactive storytelling, and common mistakes in partnerships.

Nick Gardner, VP of Product Delivery at Event Tickets Center (ETC) was featured on a segment with KCBS News Radio’s Wednesday Morning News Watch. During the one-minute-long segment, Nick discusses safety tips for purchasing last-minute tickets to the Final Four of the March Madness Tournament, including how to buy tickets safely and what to watch for to avoid scams.

Nick Gardner, VP of Product Delivery at Event Tickets Center, was featured in a TV segment with WRTV6 entitled, “Avoid being scammed out of your Final Four tickets.” During the segment, Nick shares which Final Four tickets are still available in the ticket selling space, why customers shouldn’t panic if they haven’t received their ticket yet, and when tickets are expected to be released.

If you’re hoping to see a World Cup match at Arrowhead Stadium next summer, experts say waiting could cost you. The final phase of ticket sales begins April 1, and demand is already sky-high. FIFA officials are calling it “unprecedented,” with 104 matches scheduled across the country, including six in Kansas City. “It’s like 104 Super Bowls,” said Nick Gardner, vice president of product delivery at Event Ticket Center.

You’ve planned all year for your journey to Coachella this April, but you’re in a panic. Your credit card’s been charged for the tickets, and you’re excited to catch The Strokes, Sabrina Carpenter, Karol G, Justin Bieber or any one of the dozens of other acts on the festival bill, but the actual three-day passes (which are actually RFID-enabled 3-day wristbands) still haven’t arrived.

The barrier to entry remains high, and many fans are frustrated with the service fees, limited availability, and other unfair practices they face when trying to buy tickets from the primary onsale provider. After all the hassle, the primary ticket queue often ends in a “sold out” screen or a seat in the literal back row. This is where the secondary marketplace comes in, offering fans a second chance to access their favorite artists, sports teams and performers.

In opposition to the reliability of annual events, this tour creates a “once in a lifetime opportunity” for fans, which drives up demand and makes the industry so lucrative, Event Tickets Center’s Chief Marketing Officer, Ben Kruger said.

I talked to Ben Kruger, CMO of Event Tickets Center and early adopter of AI in the marketing department, about his experiences and how you can bring the same kind of success to your enterprise. An excerpt from our conversation is later in this newsletter.

Ben Kruger, Chief Marketing Officer of Event Tickets Center, was featured in an TV segment with NBC 4 New York entitled, “Tips on Scoring Tickets to the FIFA World Cup.” During the segment, Ben explains the importance of the World Cup to sports fans, red flags of fraud when purchasing tickets, and how the ticket transfer process works.

If you’ve bought concert tickets anytime in the last few years, you know the drill. You log on early, often taking time off from work mid-weekday to get in a digital line. You refresh obsessively. And more times than not, you watch decent seats vanish in real time.

Ignacio Otero, SPT & Ad Optimization Manager at Event Tickets Center, was also featured in a segment with Telemundo 47 entitled, “Sepa evitar estafas en reventas del Mundial FIFA 2026” (Learn how to avoid scams in FIFA World Cup 2026 resale tickets)

The experience economy is really hot right now. Consumers are demonstrating, with their dollars, a preference for doing something over having something and prioritizing moments with friends, family and favorite performers.

Event Tickets Center (ETC), the trusted marketplace for live event tickets that connects fans with unforgettable live experiences, announces its newest collegiate partnership with the University of Denver (DU) Athletic Department. ETC will serve as the Pioneers' Official Secondary Ticketing Partner for the 2026-27 athletic seasons, giving DU fans opportunities to exciting cross-brand activations and access to secure resale tickets for athletic events.

That's the tension marketers are living in right now. Ben Kruger, Chief Marketing Officer at Event Tickets Center, sits at the center of this shift. He has spent 20 years shaping server-side systems and performance marketing strategies, including a decade of persistence chasing a role at Google before landing a position in New York just as eCommerce demand went into overdrive during the pandemic.

Film-to-stage adaptations are a significant draw for Gen Z and millennials, often introducing the groups to their first-time theater experiences. Older generations might gravitate to such venerable Broadway shows as The Lion King, but “younger generations want to see refreshed, experiential takes on stories they love and are familiar with,” says Ben Kruger, CMO of Event Tickets Center, a secondary ticket marketplace.

Event Tickets Center (ETC), the trusted marketplace for live event tickets that connects fans with unforgettable live experiences, is thrilled to announce a new partnership with Toledo Athletics. ETC will serve as the Toledo Rockets' Official Partner of Athletics for the 2025-2028 seasons, giving Rocket fans access to a trusted platform where they can find and secure tickets to all athletic events.

The basketball entertainment franchise announced Wednesday that Event Tickets Center (ETC) has been named the official secondary ticket marketplace for its 2026 Centennial season, with Prolific 1 serving as exclusive resale partner.

In today’s Q&A, we connected with Ben Kruger, Chief Marketing Officer at Event Tickets Center, the trusted marketplace for live event tickets that connects fans with unforgettable live experiences.

TCL Team Boxing League (TCL), a professional boxing league with a team-based ownership model, has announced a new partnership with Event Tickets Center, naming the platform the Official Secondary Ticketing Partner and Resale Marketplace of the league through the end of the 2025 season.

Event Tickets Center (ETC), the trusted marketplace for live event tickets that connects fans with unforgettable live experiences, is proud to partner with Most Valuable Promotions (MVP) for the upcoming Katie Taylor vs. Amanda Serrano III Undisputed championship fight on Friday, July 11, live on Netflix at Madison Square Garden—the first all-women's boxing card in the venue's legendary history.

JMG Public Relations (“JMG PR”), an award-winning firm that champions world-changing innovators reshaping industries for a brighter future, offering elite services and a pioneering approach, today announced its newest client agreement with Event Tickets Center, the trusted marketplace for live event tickets that connects fans with unforgettable live experiences.

Event Tickets Center (ETC), the trusted marketplace for live event tickets that connects fans with unforgettable live experiences, announced a significant donation made to benefit St. Jude Children's Research Hospital®.

Event Tickets Center (ETC), the trusted marketplace for live event tickets that connects fans with unforgettable live experiences, today announced a multi-year partnership renewal with Most Valuable Promotions (MVP). Fans can turn to ETC and Prolific 1, MVP's Official Secondary Ticketing and Marketplace Resell Partners, to secure the highest-demand tickets in boxing.

Event Tickets Center, the trusted marketplace for live event tickets that connects fans with unforgettable live experiences, and Peoria Sports Complex, the spring training home of the Seattle Mariners and San Diego Padres, are thrilled to announce an exciting new partnership as Event Tickets Center is named the Official Ticket Reseller of the complex. This collaboration is poised to give fans an easier way to discover and purchase tickets for spring training games, Arizona Fall League matchups, and other special events at Peoria Stadium.

Event Tickets Center has been an industry leader in adopting AI practices for Ad Buying. The company utilizes AI created assets such as text and images to create optimized ads at scale. Event Tickets Center found Performance Max campaigns deliver higher traffic numbers than traditional search ad buys, which is more important for the ticket seller than transparency, according to Kruger. “As long as it’s delivering profitable sales to us, I don’t really care where it’s running and what it’s doing,” he said.

Event Tickets Center, a secondary ticket marketplace for a variety of live events including concerts, sports, and theater, is pleased to announce its latest partnership with Fordham University , a leading Jesuit research institution in New York City. This collaboration marks another significant partnership for Event Tickets Center, reflecting its commitment to expanding reach and reinforcing its reputation as a trusted source for tickets to live events.

Event Tickets Center is excited to announce its latest partnership with St. John's University, a prestigious institution in New York, to become the Official Secondary Ticket Distribution partner of St. John's Athletics. This marks a significant milestone for Event Tickets Center, as this is the second partnership in sports ticketing secured this year, further solidifying Event Tickets Center as a trusted source to purchase tickets online.

Event Tickets Center (ETC), a leading consumer destination for event tickets across North America, recently announced a new partnership with Most Valuable Promotions (MVP) to become the Official Secondary Ticketing and Marketplace Resell Partner for the boxing organization and for the highly anticipated boxing match between Jake Paul and Mike Tyson. This epic showdown will take place on Saturday, July 20, 2024, at the iconic AT&T Stadium in Arlington, Texas. Paul vs Tyson has already officially set the record for the highest gate of any combat sports event in Texas history.

Event Tickets Center (ETC) is a leader in ticket resale and is thrilled to announce Usher's upcoming Past Present Future tour. Tickets are now on sale and the tour starts in Usher's hometown of Atlanta, GA, on August 16. Following the electrifying, jaw-dropping big game on Sunday, it turned into a pop culture powerhouse, driving demand for fans to see the featured artists and shows live and in-person. According to data from Event Tickets Center, ticket sales for the artists featured throughout the game increased drastically as fans rushed to grab tickets.

Event Tickets Center, a leading innovator in the secondary ticket resale industry, proudly announces the release of its new user-friendly mobile application. This newly launched mobile app, available on both Apple and Android, was designed to offer customers unparalleled convenience and access to tickets for thousands of popular events all with a no-fee purchasing experience.

Event Tickets Center sells concert and sporting event tickets online. Three-quarters of its traffic and a majority of sales come from mobile. Several years ago, the team, headed by brothers Adam and Jesse Young, had been ahead of the curve in moving to a responsive mobile site. They quickly jumped at building out AMP landing pages last year despite the lack of support for e-commerce functionality — no support for forms, tracking and on-page elements like search.